Develop a targetin- positioning strategy for this product

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Reference no: EM133419667

Assignment:

Using the RMVS Look At Me profile to create a product proposal.

After you have decided what market, you are targeting, you should select a product that is new to the market segment. It should be a tangible product and not a service.

Develop a targeting and positioning strategy for this product. You should think about how you can differentiate your product to appeal to the market segment. Think about how to create a market targeting strategy. Market targeting strategies is the next step on from segmentation and should be part of your overall marketing strategy.

My Roy morgan value segment is Look At Me (info is available on roy morgans official page). And my product is Casetify products.

The headings you need in this assessment include:

- Chosen Roy Morgan Value Segment Overview

- Why the market segment makes purchases? (for example for security, for social status etc)

- Brand/Product

- Market targeting strategy (including discussion and justification)

- Differentiation

- Reference list (Use of a minimum of three (3) academic references)

Reference no: EM133419667

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