Develop a swot analysis for this hospital

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Assignment 1

Al Ain City has witnessed an accelerating increase in the number of hospitals and clinics in the last few years which intensified the competition among them. Pick one of these hospitals and help it in its strategic planning by doing the following:

1- Develop a SWOT analysis for this hospital

2- Take a look at Figures 2.4, 2.5 and the accompanying discussion. How might your chosen hospital go about developing some growth strategies in each of the boxes: penetration, market development, product development, and related diversification.

• Explain in details and give full examples to illustrate your thoughts.

Assignment 2

- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.

• Explain in details and give full examples to illustrate your thoughts.
• Each potential target segment must have a name that reflects the content of the target segment.
• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values
• Conclusion and recommendation
• Before submission, please make sure that you cite everything you have taken using APA style of citation.

Verified Expert

The first assignment was about the hospital in Doha and the second assignment was based on the identification of suitable potential target segment for Mother Care. Due to the increasing online presence of Mother Care, the millennial have been considered as the potential target for Mother Care. Furthermore, it has been recommended that the age group of the traditional targets for the clothing range be increased to 18 months to raise the potential market.

Reference no: EM132257835

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Reviews

inf2257835

9/5/2019 3:14:07 AM

No matter the words number .. just concentrate on the comments and provide the detailed work. Please provide more details as comments request Please follow teachers comment for assignment-1 in the attached and make sure that everything is cited properly (in-text and references according to APA style). Also provide a Turnitin report for assignment-1 32338171_1assignment-1.docx

inf2257835

8/29/2019 2:33:24 AM

Please check the book for your help All fingers and accompanying discussion are here pleaes check this carefully. http://socioline.ru/files/5/283/kotler_keller_-_marketing_management_14th_edition.pdf

len2257835

3/15/2019 10:38:36 PM

• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism. • Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.

len2257835

3/15/2019 10:38:25 PM

• This assignment is an individual assignment • Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism. • Word file, report should be between 1000 and 1300 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.

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