Reference no: EM132257835

Assignment 1

Al Ain City has witnessed an accelerating increase in the number of hospitals and clinics in the last few years which intensified the competition among them. Pick one of these hospitals and help it in its strategic planning by doing the following:

1- Develop a SWOT analysis for this hospital

2- Take a look at Figures 2.4, 2.5 and the accompanying discussion. How might your chosen hospital go about developing some growth strategies in each of the boxes: penetration, market development, product development, and related diversification.

• Explain in details and give full examples to illustrate your thoughts.

Assignment 2

- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.

• Explain in details and give full examples to illustrate your thoughts.
• Each potential target segment must have a name that reflects the content of the target segment.
• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values
• Conclusion and recommendation
• Before submission, please make sure that you cite everything you have taken using APA style of citation.