Develop a swot-analysis for lilium

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Reference no: EM132831061

Strategy formulation

a) Develop a SWOT-analysis for Lilium (3 bullets in each category). Use your knowledge from the airline (and automotive) industry to describe opportunities and threats. Carefully read Lilium's company profile on page 4 to distill strengths and weaknesses (12 points)

b) Outline 4 strategic options for Lilium with a TOWS matrix

c) Which competitive advantage should Lilium focus on?

i) Briefly explain your choice and

ii) outline which risks are involved in the choice

d) What is your overall assessment regarding the attractiveness of an investment in Lilium?

Build on insights from your previous assessment regarding potential benefits and risks

Reference no: EM132831061

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