Reference no: EM132189439
Discussion :
1. Segment customers based on the service needs of distinct groups and adapt the supply chain to serve these segments profitably.
2. Customise the logistics network to the service requirements and profitability of customer segments.
3. Listen to market signals and align demand planning accordingly across the supply chain, ensuring consistent forecasts and optimal resource allocation.
4. Differentiate product closer to the customer and speed conversion across the supply chain.
5. Manage sources of supply strategically to reduce the total cost of owning materials and services.
6. Develop a supply chain-wide technology strategy that supports multiple levels of decision making and gives a clear view of the flow of products, services and information.
7. Adopt channel-spanning performance measures to gauge collective success in reaching the end-user effectively and efficiently.
Prepare 2500 word report (executive summary, table of contents body, conclusions and recommendation) analysing the issue in the case and identify logistics management strategies that enable the company to become successful and /or will be necessary for the company to maintain/improve its success in the future.
Specific issue to address and conclusions to be drawn will be given with the case study.
Minimum 9 suitable , reliable, current and academically acceptable sources.
Attachment:- Case Study-ZARA.rar