Reference no: EM13737117

Your strategies paper will focus on the introduction of a new and cutting edge product. The product may be in a category of your choice e.g., clothing, consumer electronics, food, health and beauty aids, etc. Your marketing strategy should be based on knowing what professional retail buyers expect, consumers need and want, are willing to pay for, and contain innovative features. The think piece should display a keen understanding of the retailer's innovative or fashionable imagery in the product field i.e., mass or class, conservative or progressive. The new product should out-perform its existing competition. It should fit market trends in a category with an advantageous product life cycle stage. Finally, it should appeal overwhelmingly to professional buyers in the category. Develop a strong marketing rationale for each argument in this paper.