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Marketing Plan Strategy
As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product's primary target market.
Write a 750 word paper describing the product and outlining your strategic approach to marketing this product.
Cite all reference and citation with date format dd-mmm-yyy (USA format)
Discuss some of the social and ethical issues for this industry and product. Identify strategies for addressing concerns about these issues with the primary target market.
Prepare this assignment according to the APA guidelines found in the APA Style Guide.
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The brand management concerning the marketing of a new product which is just launched is one of the challenging tasks for a Brand Manager. The Brand Manager has to consider many social and ethical challenges to deal with adequately for ensuring the inclusion of appropriate aspects of ethical consumerism in the brand's marketing. The new brand introduction and its successful promotion in a competitive market need a proper marketing strategy to devise and follow it strictly.
Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience- appropriate language are employed. Appropriate template is used. Formatting is correct, although some minor errors may be present. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Appropriate template is fully used. There are virtually no errors in formatting style. Writer is clearly in command of standard, written, academic English. All format elements are correct.
Mechanics of Writing 5.0 % (includes spelling, punctuation, grammar, language use) Paper Format (Use of 5.0 % appropriate style for the major and assignment) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Template is not used appropriately or documentation format is rarely followed correctly. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.
Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria. A variety of social and ethical issues for the industry and product are provided. The strategies for addressing the concerns about the issues are insightful and are connected to the primary target market. Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis ctatamant ma kat Social and Ethical Issues 10.0 % Thesis Development and Purpose Paper lacks any discernible overall purpose or organizing claim.
15.0% There are not any social and ethical issues provided, nor are there any strategies for addressing concerns about the issues. Some issues for the industry and product are discussed, but not from both a social and ethical perspective. The strategies for addressing concerns about the issues are not identified. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Social and ethical issues for the industry and product are provided. Some strategies for addressing the concerns about the issues are provided, but they are general and are not connected to the primary target market. Thesis and/or main claim are apparent and appropriate to purpose. Social and ethical issues for the industry and product are provided. Strategies for addressing the concerns about the issues are provided and are connected with the primary target market. Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and rafl artiva 14 0.. creamy
Apply Rubrics Marketing Plan Strategy 1 2 3 4 5 Unsatisfactory Less than Satisfactory Satisfactory Good Excellent 0.00% 65.00% 75.00% 85.00% 100.00% An introduction and conclusion are not present. 50.0 % Strategy is not Marketing Plan present. Strategy An introduction and conclusion are present, but connections are not made to course objectives. Strategy is incomplete or omits some requirements stated in the assignment criteria. An introduction and conclusion are present; cursory connections are made to course objectives. Strategy is adequately presented. An introduction and conclusion are present. Relevant connections are made to course objectives in a thoughtful manner. Strategy is thoroughly presented. An introduction and conclusion are present. Relevant connections are made to course objectives in a thoughtful and insightful manner. Critical and creative thinking is indicated. Strategy is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely,
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