Reference no: EM131232939
You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.
Select one of the following types of local companies(US Company):
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you include the following:
Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics.
Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.
Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.
Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.
Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines.
|
Competitive advantage and the six processes
: Select an organization other than those listed above (GoogleTM, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and..
|
|
Impact on management transportation
: List several environmental regulations and describe their impact on management transportation.
|
|
What was occurring at pine ridge
: What was occurring at Pine Ridge, and how does this relate to the material discussed in lecture regarding Wounded Knee 2? You should also explain why you think he was imprisoned, and whether this is just or not.
|
|
Improve the course material on those topics
: Evaluate the work you did during the session for the class and explain ways you could have performed better. Identify topics you did not understand or successfully implement and suggest how to improve the course material on those topics.
|
|
Develop a strategy for building long-term relationships
: Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main targ..
|
|
How many army personal soldiers are in the force
: How many National Guard soldiers, Army reserves soldiers, and how many Army personal soldiers are in the force? How many state emergency relief did the national guard has committed themselves to assist that state?
|
|
Create adocument to convey information
: You will create adocument to convey information which will be used by your employer in the formation of a company policy/procedure manual. The word count for this is 800-1200 words(I don't mind if you go a little over, though).
|
|
Discuss what is probably on dees mind
: Discuss what is probably on Dee's mind with respect to how she will continue working this case, and what questions she might ask Justin if she has another opportunity to speak to him.
|
|
How are plant and animal cells the same and different
: The Real World Questions- How are plant and animal cells the same? How they are different? Can you explain why? And how these differences came to be?
|