Reference no: EM133385857 , Length: 12 pages
Assignment:
Company Information Business: Rocky Mountain Psychological Services
Business Owner: Cassandra White, MSc., R.Psych.
Website: www.rmpsychservices.com
Problem Statement RMPS has recently experienced high staff turnover and is looking to improve its competitive position not only as a preferred choice for skilled psychologists and mental health therapists but also for clients who are drawn to a breath of services offered at the clinic.
Approach: Your project is to develop a strategy for attracting, retaining and developing professional staff as well as making the company a preferred choice for their target market using Strategy Choice Cascades Framework.
The following is a guideline for your final project paper which will be no more than 12 pages (excluding appendices and references):
Introduction and Problem Statement:
• Briefly introduce the company and the issue you are addressing in the paper
• Briefly introduce the Strategy Choice Cascades framework
Company's Winning Aspiration for Serving Busy Professionals at premium pricing:
• Develop an impactful vision and mission statement that the employees can feel good about and potential clients can be attracted to
Company's Winning Playground:
• Discuss the following aspects: o Where will the company compete? o What is the competition like (how fierce will the competition be)?
o What kinds of products/services does the company need to offer? o What is the target market?
o How will the company reach its customers?
o Etc. Company's Winning Strategy to be the preferred choice of employment and psychological services:
• Research the consumer base (how many are located in the geographic area identified? Income levels? Competitors? Substitutes? Etc.)
• Research the Professional staff base (how many qualified candidates are available, looking for opportunities, expected salary range and benefits, etc.)
• Use concepts from Business and Corporate Level Strategies sections to develop a winning Company's Capabilities the teachings including competitive strategy for winning in the marketplace
• Identify areas of the value chain that need to be re company capable of winning in the marketplace inforced or that are positioned to make the (for recruiting, retaining and developing employees as well as drawing clients to the clinic)
Conclusion
• Referen Summarize your findings and your recommendations here ces Appendices (if any).
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Address these and all remaining milestones
: A list of resources and related costs required for the project. Be sure to account for interprofessional team member hours and software costs
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