Reference no: EM133806853 , Length: word count:5000

Managing Strategy and Innovation

Assessment - Discussion Participation

DISCUSSION AND PARTICIPATION:
1. Is made in a timely fashion, giving others an opportunity to respond.
2. Is thoughtful with appropriate analysis of the content or question asked.
3. Extends discussions already taking place or poses new possibilities or opinions not previously voiced.
4. Ideas are expressed clearly and concisely with appropriate use of vocabulary and attention to spelling and grammar.
5. Spends the time constructing creative, challenging and engaging discussion assignments, which promote participation.

Assessment - New Venture Development - Strategic Plan

Task: This is an individual assessment. In this assessment task you will be required to develop a Strategic Plan of a new venture plan. In this task, you are required to propose a new idea for a business startup. The idea should be new and can be any of the following:
Duplication Creative replication of an existing concept
Extension New use or different application of an already existing product, service or process Synthesis Combination of existing concepts and factors into a new formulation of use Invention Totally new product, service or process

Assessment 2 will cover topics discussed in Week 1 - 4 including (but not limited)
SWOT external & internal business environments analysis to identify opportunities
Blue ocean strategy
Strategic management
Competitive strategy
Value chain
Internal resources & capabilities analysis

In your report you are expected to demonstrate your skills to assess the external and internal business environments, evaluation of internal strategic resources and capabilities, identification of a viable market opportunity, evaluation of key competing offerings to develop a new customer value, analysis of competitive strategy options, selecting and crafting a strategy to compete in your target industry and design a value chain to implement your chosen strategy.

The report should be written in a formal academic report format. An example of a recommended template is as follows.
Title
Executive Summary
Table of contents
Introduction
Aim of the report
New venture idea
Reader roadmap
Literature Review (optional)
New Venture Idea
Discussion (integrating literature and evidence)
Conclusions
Recommendations
References (APA style)
Appendixes

The individual report must between 2,500 - 3000 words in length excluding the executive summary, references, and any appendices. You are expected to refer to at least 12 - 15 credible peer reviewed published research articles in addition to other sources. The referencing style must follow the APA referencing style.

Assessment - Lean Business Model

Aim
Building on your experience in Assessment 2, students will work in groups to develop a new venture, pitch their idea to "investors" and write a report of their new Lean Business Model. Need Immediate Assignment Help? Click Here to Get Assistance!

Task
In Assessment 3, you will be required to form a group (4-5). Groups have a choice to select one of the best ideas from Individual Assessment 2 or develop an entirely new idea (not presented in Assessment 2). Similar to Assessment 2, the idea should not be a direct imitation of an existing product, process or business model. The idea must be new and can be of the following:
Duplication Creative replication of an existing concept
Extension New use or different application of an already existing product, service or process Synthesis Combination of existing concepts and factors into a new formulation of use Invention Totally new product, service or process

Students are expected to work collaboratively to design new product/service concepts, digital prototypes, test, develop MVP and new business model.
Assessment 3 will cover topics (not limited to) discussed in Weeks 5 - 12 including:
Designing new value proposition
Creating and testing prototypes and MVPs
Lean Startup Methodology
Design Thinking, User Experience
Agile product development model
Lean business modelling
Lean canvas

Assessment 3 has two parts. In Part A, groups will pitch their new ideas (present) using a Lean Canvas in tutorials (to "investors") and submit their presentation on LMS before the deadline. In Part B, based on feedback obtained in Part A, the group will write a report of their Lean Business Model and submit on LMS.

Part A
Group must use the Lean Canvas to pitch their idea in allocated tutorials. The following link provides a step-by-
step guide how to use a lean canvas to pitch your idea to "investors".

Part B
In Part B, groups must demonstrate application of entrepreneurial and innovation tools and models including lean value proposition canvas, the lean startup validation board, lean business model canvas and lean business planning to write your report. Teams will have the opportunity to integrate feedback obtained from pitching their idea in tutorials.

The report must be 2,500 - 3000 words in length excluding the executive summary, references, and any appendices. You are expected to refer to at least 12 - 15 credible peer reviewed published research articles in addition to other sources. The referencing style must follow the APA referencing style.