Develop a strategic plan for secret recipe

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Reference no: EM133100249

Secret Recipe is a well-known Malaysian restaurant that offers variety of food and beverages. The company plans to expand its operation to various countries in ASEAN region. Develop a strategic plan for Secret Recipe to go abroad by providing the following elements in the plan;

a. right location for foreign operation with justification,

b. mode of operation to enter and reasons for the mode chosen,

c. types of collaborative arrangement with the local company, elaborate the reasons for choosing that partner and aim of the collaboration

Reference no: EM133100249

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