Develop a strategic plan, Students are required to

Develop a strategic plan

Assignment Help Management Theories

Reference no: EM131644056 , Length: word count:1000

Situational Analysis - This is an INDIVIDUAL student task

What you are required to do;

You will be supplied on Moodle with initial industry research on either of three nominated industries and some information on the company assigned to you by the lead lecturer, for which you are to develop a strategic plan. The format of the situation analysis will be outlined to you during the lectures. You are to use the techniques which will be covered in the first 4 lectures as the basis of your analysis. Simply restating research data without your critical analysis will not be acceptable. You must identify the major issues with which the company must cope in your analysis

You will need to supplement this research with your own research.

Students are required to undertake a detailed analysis of the nominated market in Australia and the external factors affecting that industry. The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess. From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.

The structure of your report headings will be

Executive Summary
Market Size & Trends
Financial and Corporate Performance
SWOT & Competitive Advantage
Strategic Options
Possible Recommendations

Industries from which you may choose:

Department Stores in Australia -

1. Myer

2. David Jones

Supermarket Retailing in Australia -

1. Coles

2. New entrant Kaufman (Lidl)

Fashion Retailing in Australia -

1. H & M

2. The Just Group

Reference no: EM131644056

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