Develop a strategic media plan for promoting games

Assignment Help Marketing Management

Reference no: EM133646438

Objective:

To assess the candidate's ability to develop a strategic media plan for promoting games and lifestyle products, including influencer and media selection, backed by data-driven insights and comprehensive content planning.

I. Introduction:

The purpose of this test is to evaluate your proficiency in media planning, with a focus on influencer and Key Opinion Leader (KOL) selection. As a Media Buyer your role is crucial in staying abreast of content trends in the region and devising effective marketing strategies.

II. Test Components:

Media Options and Stats:

Provide a detailed list of media options, including but not limited to social platforms, websites, and other promotional avenues. Include relevant statistics such as reach, engagement rates, and demographics.

Short Bio/Intro for Each Media Outlet:

Craft concise and compelling introductions for each selected media outlet, highlighting their unique strengths and audience appeal.

Why Would You Recommend Them:

Clearly articulate the rationale behind recommending each media outlet, emphasizing how their strengths align with the promotional needs of the Mid Core Game.

Deliverables:

Outline specific deliverables for each media option, specifying the expected outcomes and impact on the marketing campaign.

Content Planning (1 Month):

Develop a comprehensive content plan for the three categories given below covering the one month. Include key milestones, content themes, and engagement strategies.

1. Valorant Mobile (Fictional Game) // Platform: Mobile

2. Hogwarts Legacy // Platform: PC & Console

3. Monopoly Go // Platform: Mobile

III. Submission Guidelines:

Ensure clarity and coherence in your responses.

Back recommendations with data and strategic insights.

Reference no: EM133646438

Questions Cloud

What type of solution have propose by various interest group : What types of solutions have been proposed by various interest groups to solve or alleviate problem? What barriers might in place that make solutions difficult?

What would your chosen theory state about origin of problem : What would your chosen theory state about the origin of this problem & how might it help you understand its systemic development & maintenance?

What is possible cause of low restaurant food sales : what is possible cause of low restaurant food sales?

Which terms refers to belief that individuals in different : According to the textbook, which terms refers to the belief that individuals in different racial categories are characterized by different and unequal traits?

Develop a strategic media plan for promoting games : To assess the candidate's ability to develop a strategic media plan for promoting games and lifestyle products.

How did the country of afghanistan become a social problem : How did the country of Afghanistan become a social problem for the United States in 2001? Explain and defend your response.

Why might couples seek to live in a single household : Why might couples seek to live in a single household? Why might intra-household inequalities arise when couples live in a single household?

What did you have to do to accommodate water restriction : What did you have to do to accommodate this water restriction? How long did it take before you felt restricted or in danger? What is their mission statement?

Examine and discuss different community policing strategies : Examine and discuss the different community policing strategies and how they relate to building community relations?

User Account

All Pages