Develop a strategic marketing plan for the keg steakhouse

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Reference no: EM133318757

Assignment:

You need to develop a strategic marketing plan for the KEG steakhouse and bar restaurant in Vancouver

The following are the strategic objectives for the proposed marketing plan for the Keg

1. To increase the total sales of the Keg 's chain of restaurants, by 10% in the next 12 months

2. To build brand affinity and improve its brand reputation

Please help me in defining the strategies and goals to achieve these objectives

Reference no: EM133318757

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