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Assignment:
Assume that you are the marketing manager for a company manufacturing food spices ie Cinnamon, Chiles, Ginger and Turmeric. It sells its products to commercial users such as restaurants and supermarkets. However, the company has decided to expand its customer base to include final consumers (non-commercial users).
Required,
1. Develop a statement of your target market(s)
2. Develop a statement of your competitor's target market(s)
3. Develop a value proposition statement.
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