Reference no: EM132355845
Your Task
Develop a stakeholder analysis report.
Assessment Description
You are required to research Facebook and develop a Stakeholder Analysis Report. As a starting point, listen to the CNN interview with Facebook CEO Mark Zuckerberg;
The report should include an Executive Summary, Table of Content, and cover the following key focus areas.
A. Introduction to Facebook
This section should include an introduction to Facebook. Need to capture the vision and mission of the company with recent developments, challenges, and industry trends.
Essential to provide a concise summary and an analysis of facts.
B. Stakeholder View
Prepare a diagram with Facebook as the central organisation surrounded by the company's stakeholder groups using the stakeholder view model.
For each stakeholder group identified in the stakeholder view model, research about Facebook further and prepare a list identifying and describing the specific stakeholders within each stakeholder group.
C. Stakeholder Analysis for four selected stakeholder groups
Pick four stakeholders of Facebook and analyse their behavior, stakeholder's stakeholders, motives, and possible coalitions. Important to engage the stakeholder framework discussed in week THREE workshop.
You will be exploring the same four stakeholders in assignment 2. Therefore, please ensure that the four stakeholders you select in assignment 1 will fall within Swing, Offensive, Defensive, and Hold category
Assessment Instructions
o Need to capture recent developments with regard to Facebook.
o Incorporate academically oriented articles and books into the analysis.
o Minimum five academically oriented articles and books apart from industry reports, credible online news sources, business magazines, websites, etc.
o Concepts relevant for this assignment are in workshops 1-3
o Need to follow a report format
The Executive summary and table of content will not be included in the word count
o Study the attached assessment rubric carefully
Attachment:- Stakeholder Analysis Report.rar