Develop a social media strategy for your new brand

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Reference no: EM133619125 , Length: Words Count:1500

Social media can transform the way businesses operate from client/customer connectivity to profiling your brand.

In this assessment, you are required to develop a social media strategy for your new brand and understand the key metrics required to be able to effectively measure, monitor and optimise the ensuing business performance.

1,500- word

Social media campaign plan For your own new brand, on your chosen social media platform (Instagram, TikTok, LinkedIn):

Step 1: Develop an optimised brand profile (including handle name, bio, profile picture, highlight titles)

Step 2: Establish Social Media Goals

Step 3: Audience: Complete a Customer Persona (based on secondary research). This section should be referenced.

Step 4: Content Creation: Complete a Style Guide Template

Step 5: Content Creation: Create one piece of content for each category i) Awareness ii) Interest and iii) loyalty. Justify how each content created meets Steps 2-4.

Step 6: Amplification: Identify and Justify one influencer for each category i) Macro ii) Micro and iii) Nano

Reference no: EM133619125

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