Reference no: EM132816892
Social Media Marketing & Management
Coursework Brief:
You have to develop a social media marketing plan in a report format by following the SOSTAC framework.
Task Details
Overview
In your role as a digital marketing consultant you have been asked to develop a social media marketing plan for a new client. The client currently has an online presence and is now looking for practical suggestions as to how they can plan their digital growth in the UK for the next 6 months through social media marketing. You should produce a social media marketing plan that considers the potential contribution of social media marketing concepts and activities to the future success of the organization and their digital presence in the UK. They have asked you, as a social media marketing consultant, to produce a social media marketing plan that will analyse the market sector, set clear social media marketing objectives, select a target audience, provide justified tactics in order achieve the objectives, detail the budget needed to run this plan, and indicate how you will measure that you have achieved your set objectives. This social media marketing plan is being produced for Senior Management and therefore the use of business language and a relevant structure is vital. At the same time, this is an academic assignment, so you need to show that you also master the theory and reference it properly. You may select one company, brand and/or product from to focus your social media marketing plan upon...
- Amazon Prime Video
- VeggieBoxCo.
- Boohoo
- Calm
This module requires you to submit your work online only.
You MUST submit your work through MyBeckett using the link set up by the tutor. Receipt of your work will be recorded. Your "Turnitin assignments" in MyBeckett can be set up so that you can check your assignment yourself as you submit it. This checking is done by creating an "Originality Report". If this report shows that there are some problems with your work, such as un-cited quotations, you should be able to make corrections and re-submit the work again before the due date.
Word count: 4,500 words (+/- 10%)
Attachment:- Social Media Marketing.rar
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