Reference no: EM133146401
In an effort to launch new products, you may be asked in your career as a marketer to plan a budgeted event that may help put your new product(s) on the map. This kind of event should be implemented early in the product launch.
For this paper, you have been asked by your senior management team to organize an event for up to 100 VIP people that have been or you perceive will be instrumental in the launch of a new product. You will use Vietnam And Tesla company in order to complete this. As you consider which event type is best for your product/country launch, try to imagine what this event would look like. You have complete control how this event runs, such as how formal you'd like the event. Include these types of details in your recommendation to fully flesh out your ideas.
The senior team is asking you to choose one of the following three approaches and justify why you chose it:
-A dinner/event to get to know and network with key business partners, vendors, suppliers and other important third-party contractors. (This event may be less than 100 people.).
-A dinner/event to get to know key government officials, business leaders (chamber of commerce) and other establishment civic leaders.
-A dinner/event to introduce and get to know customers and potential customers (This event may be more than 100 people.).
As you are developing your recommendation, please include an appropriate response to this list of logistical considerations:
-What are the key reasons for this dinner/event? What do you plan to accomplish?
-Will people be honored or recognized? Will gifts be given?
-Develop a short list of people who might be invited. If possible think of job titles or other descriptors.
-What would motivate these people to attend?
-What kinds of promotional giveaways will be used? Product samples?
-What time of the year is ideal to do this event? (weather concerns?)
-What kind of facility is needed?
-Any legal/risk management action items?
-Security guidelines are normal for this kind of event.
-Technical/Equipment/Software needs?
-Budget? Develop a high-level budget. (Selected line items with estimated numbers and dollars)
-For budget-making guidance: How to Create Your Event Budget(https://helloendless.com/how-to-create-your-event-budget/)
-Metrics or measurements of success? (Objective and Subjective)
-How much lead time will you need to plan and implement the chosen event?
-What additional safety/health measures should be taken?
-Other.Use a minimum of 1000 words, double-spaced. Support your answers