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Develop a separate demand curve for various market segments

Assignment Help Marketing Management
Reference no: EM133502645

Discussion Post: B2B Marketing

Cha. Managing Business Marketing Channels.
Ch. Supply Chain Management.
Ch. Pricing Strategies for Business Markets.
THIS IS THE NAME OF THE BOOK
Hutt, M. D., & Speh, T. W. (2021). Business marketing management: B2B. South-Western, Cengage Learning.

Initial Postings: Read and explain each above topics on the assigned readings. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each above 3 topics. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

Question A. Describe why it might be necessary for a business-to-business firm to serve some customers through representatives, some through distributors, and others exclusively online, and still others through a direct sales force.

Question B. Adopting the perspective of an organizational buyer, carefully illustrate how the most economical source of supply might be the firm that offers the highest price but also the fastest and most reliable delivery system.

Question C. Explain why it is often necessary for the business marketer to develop a separate demand curve for various market segments. Would one total demand curve be better for making the industrial pricing decision? Explain.

Reference no: EM133502645

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