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Develop a segmentation scheme for bulletproof backpacks

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Reference no: EM132621837

Question 1: Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments

Question 2: For this product, define the target market(s) you would focus on, and describe why you would choose this/these target segments.

Reference no: EM132621837

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