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Develop a sampling plan paying specific attention

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Power Co is an electricity provider operating in a very competitive New Zealand market place. The company has enlisted your help to identify how electricity retailers compare on factors such as customer service, value for money and overall customer satisfaction, and whether certain variables are more important than others in those decisions.

a) Briefly outline the research methodology you would use.

b) Develop a sampling plan paying specific attention to the sampling frame and sampling design that you would use.

Reference no: EM132675421

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