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Develop a rich set of social strategies

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Finally, let us discuss how the company was able to develop a rich set of social strategies and protect them from imitation (at least for some time).

1) Nike is quite unusual in developing such rich social and digital strategies. How was the company able to achieve these laudable goals? (think history, internal initiatives or mechanisms, business strategies... and why they succeeded)

2) What allowed Nike, rather than, say, a company like Procter & Gamble to take their successful approach?

3) How did Nike institutionalize its social strategy (in terms of organization)? Did it succeed? Why?

4) How does this approach compare to what you have seen some other companies that you know/have studied do?

Reference no: EM133039116

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