Develop a report that describes the programs

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More and more firms are engaged in multichannel promotional programs. You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are Brandchannel.com Adweek.com (Adweek magazine) NYTimes.com (New York Times) Adage.com (Advertising Age magazine) Gather information on one or more multichannel promotional programs.

Develop a report that describes the program(s) and makes suggestions for how it/they might be improved.

Reference no: EM131286417

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