Reference no: EM131444205 , Length: word count:3000

Manage Market Research Assignment

Assessment Task 1 - Market Research

Performance objective -

In this assessment task you are requires to contract and manage an external consultant to complete research for your organization, and monitor work activities in regard to the research project.

Assessment description -

You need to meet with a consultant and complete a contract to secure their services for the required research activities. You also need to monitor, manage and report on work activities, to ensure that the research project remains in alignment with the research plan.

Procedure -

From the case study provided you are required to complete the following steps:

1. With the supplied generic external consultant's contract, you need to meet with the identified consultant (your assessor) from the case study and revise the contract to suit your requirements as the manager of the market research.

2. Using the supplied work activity information develop weekly monitoring reports that:

• Progress of project: describes the progress of the market research project
• Adherence to plan: describes the adherence of work activities to the research plan
• Contractor performance: describes whether performance of external contractors is in line with expectations and contractual requirements.

Assessment Task 2 - Research Project evaluation

Performance objective -

This assessment task requires you to review the market project and evaluate the findings that have been presented, as well as evaluating and recommending improvements to the research approaches and processes used.

Assessment description -

You need to develop a report describing and evaluating the research undertaken and the findings presented. As part of this report you need to review the project performance against the initial research project plan, and review the process for future improvements.

Procedure -

From the case study provided you are required to prepare a final report on the market research process including information under the following headings:

1. Findings: A review of the research report provided to you by the consultant including:

• a brief summary of the report findings
• a description of how you confirmed the validity of information and data included in the report
• a statement assessing the relevance and usefulness of findings against research objectives.

2. Performance: assess the project performance against the research plan.

3. Review: A review of the feedback provided to you from various stakeholders, and any changes to the process required by this feedback. Also review all of the monitoring reports and monitoring activities completed throughout the project (in AT2) and make recommendations for changes or improvements to the research process.

With your completed report you also need to submit a revised set of research guidelines (from Assessment Task 1) incorporating the changes noted in your report for use in the next market research project.

Attachment:- Assignment File.rar