Reference no: EM132913671
You represent a sales manager, who is trying to sell a product or service to the client. You will choose the industry and field you are selling the product and or service and the type of company that you represent as a sales manager.
1. Name your client business and what needs the client has for product or services you are providing.
2. Define / describe your client business, the size of the business, location.
3. Define the marketing mix of your employer (product, price, place and promotion).
4. Describe the company you are working for and what kind of product and or services do they provide.
5. How would you use a consultative strategic consultative selling model using the following strategic steps
a. Develop a personal selling philosophy (win-win philosophy)
b. Develop a relationship strategy
c. Develop a product strategy
d. Develop a customer strategy
e. Describe the presentation strategy you will use.
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