Develop a public relations campaign

Assignment Help Microeconomics

Reference no: EM13725782

QUESTION 1

The Law. Based on the e-Activity and the event you selected, answer the questions that follow.

Choose one of these recent events, in which the defendant in a legal case tried to use public relations to influence public opinion. Justify why you think the defendant felt it necessary to use public relations in this situation.
For the same event, propose how public relations activities might help the legal case in court and how they might hurt the legal case in court.

QUESTION 2

Choose one of these recent events, in which the defendant in a legal case tried to use public relations to influence public opinion. Justify why you think the defendant felt it necessary to use public relations in this situation.

George Zimmerman used public relations in the Trayvon Martin case. The public was very involved in this case. When Zimmerman found himself facing murder charges, he had his attorneys turn to social media. They set up a website, Facebook, and twitter accounts dedicated to the case. They have used social media to interact with the public keeping them apprised of updates, as well as to solicit money for his defense.

For the same event, propose how public relations activities might help the legal case in court and how they might hurt the legal case in court.

I think that public relations activities can help as well as hurt in this case. It can help Zimmerman in this case by giving him a platform to gain support, and to get his side of the story across to people. However, divulging too much information about a person can possibly damage their character and end up hurting the case.

eActivity

Research on the Internet a recent event in which a defendant in a legal case tried to use public relations to influence public opinion. Be prepared to discuss.

Question3

Research. Please respond to the following:

Imagine you were assigned to develop a public relations campaign. Explain in detail how you could use each type of public relations research (see "Types of Public Relations Research" in Chapter 8) to help you plan your work.
Explain in detail how you could evaluate your public relations campaign once it is in progress or after it has finished.

Reference no: EM13725782

Questions Cloud

How human subjects were used in the research : Write a three (3) page, double-spaced research paper summarizing three (3) scholarly articles that used human subjects in the research. how human subjects were used in the research

Explain changes in quality management systems : The revised ISO 9001 standard, once revised, will take account of changes in quality management systems practices and technology since the last major revision in-

Managing urban micro-climates : Watch this video (https://gsd-fll.adobeconnect.com/p6mlrpav5v5/?launcher=false&fcsContent=true&pbMode=normal) completely and write one page summary

Organic and mechanistic organizational structures : Discuss the role and effects of span of control, and relate it to organic and mechanistic organizational structures (McShane & Von Glinow, 2013). Share a personal or professional experience representative of one of these.

Develop a public relations campaign : Imagine you were assigned to develop a public relations campaign. Explain in detail how you could use each type of public relations research - Research on the Internet a recent event in which a defendant in a legal case tried to use public relations..

Compare the comments of professor kuhlman and woodworth-ney : compare and contrast the comments of Professor Kuhlman and Professor Woodworth-Ney. Do you find any similarities and/or any differences?

Lesson in team building : Certainly the optimal approach to diving in to assist your Facebook friend. I would suggest reading "Making a Big Deal Out of Nothing" on page 194 of your textbook as well. It could help to provide some alternative strategies. BTW what are those..

Analysis assignment : As an analyst, pretend that you have been charged with the task of redesigning the interface for the student enrollment system at your college. Based on your research and readings, what type of prototyping interface design approach would you recom..

Conflict and communication-discussion : The opening readings on "Eduardo Saverin: You're Out" have many different types of conflict and negation scenarios that are noted between Mark Zuckerberg and Eduardo Saverin in their conflict for control of Facebook.

User Account

All Pages