Develop a public relations campaign

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Reference no: EM1338004

I am trying to develop a public relations campaign for a financial services company which will provide services to customers via the internet as well as have regional offices in 5 states. My campaign is dealing with security issues which are associated with operating on the internet, and I need to know:

What does an executive summary include? or an example of an executive summary.

How can a public relations campaign affect the marketing function of the organization? And atleast three examples.

What ethical considerations should be made? And atleast three examples or an example of each.

What technology considerations should be made? And atleast three examples or and example of each.

What are some strategies and tactics my public relations campaign can use?

Atleast three examples.

Reference no: EM1338004

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