Develop a proposal for a social marketing campaign

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Reference no: EM132697183

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Goal: Ensure access to clean water and sanitation in Gujarat, India. write report on this topic.

As a team choose an area of interest from the UN's Social Development Goals that is a) relevant to Australia and b) for which you can develop a proposal for a social marketing campaign. You have a potential budget of AUD $10,000 that will be awarded to you from the Australian Government if successful.

Include the following headings in your report:
1. Overview
2. Problem definition (including system indicators from Mc Hugh & Domegan, 2017) 3. Stakeholder analysis
4. Harm chain analysis
5. Aims & Objectives
6. Campaign
7. Implementation Plan
8. Evaluation, monitoring & control
9. Budget
10. Limitations & Conclusion

There will be a session in week 5 to discuss the requirements of this task in greater detail. Groups should be comprised of between 4-6 students (you may form these yourself, if you don't have a group by week 5, please see your lecturer). Your plan should be substantiated with academic or trade research (the reading list in the learning guide is a good place to start).

Reference no: EM132697183

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