Develop a proposal for a social marketing campaign

Assignment Help Project Management

Reference no: EM132687216

Choose an area of interest from the UN's Social Development Goals that is, a) relevant to Australia and b) for which you can develop a proposal for a social marketing campaign. You have a budget of AUD $10,000 that will be awarded to you from the Australian Government if successful. Include the following headings in your report:

1. Overview
2. Problem definition (including system indicators from Mc Hugh & Domegan, 2017)
3. Stakeholder analysis
4. Harm chain analysis
5. Aims & Objectives
6. Campaign
7. Implementation Plan
8. Evaluation, monitoring & control
9. Budget
10. Limitations & Conclusion

• Format

12 pt font, single spaced, please follow a report format including the following:
∗ Executive Summary (not included in the word count)
∗ Table of contents
∗ Reference list (Harvard style)
∗ Make use of headings and subheadings (please try to cover off on those listed above)
∗ Feel free to incorporate visuals or layout your information creatively to engage the reader

Attachment:- Social marketing Assessment.rar

Reference no: EM132687216

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