Develop a promotional campaign for a new digital camera

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Reference no: EM13838797

On the average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money."

-- David Ogilvy, world famous advertising executive

You are a member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for this campaign, each based on one of the levels in Maslow's need hierarchy that can be used to segment the market and position the product. Be sure to label each headline with the appropriate level and explain how your headline addresses that need.

Reference no: EM13838797

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