Develop a project plan for executing each tactic

Assignment Help Marketing Management

Reference no: EM133552924

Problem

How to develop a digital marketing plan for a smart watch using the SOSTAC model. Addressing the following:

I. Situational Analysis

1. Analyze the current situation in terms of customers, intermediaries, and competencies.

2. Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.

II. Objectives

1. Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?

III. Strategy

1. Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?

IV. Tactics

1. Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?

V. Actions

1. Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.

VI. Controls

1. Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?

Reference no: EM133552924

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