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Develop a product strategy-pricing-promotion strategy

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Reference no: EM132892358

The Product of choice is a YOGA APP

You will need to, develop a product strategy, pricing, and promotion strategy. You will also need to conduct a competitive pricing analysis, determine your promotional objective, and outline a promotional plan. Make a recommendation as to what objective, strategy, and tactics of pricing you should implement for your product. Provide a competitive analysis of at least 3 key competitors for your product. Explain.

Given your identified position in the product life cycle, outline what you think the advertising should be to promote your product. Explain the advertising objectives. What is the key message you are trying to share with your target audience? What is your creative appeal? Specifically, what media do you recommend Why?

Reference no: EM132892358

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