Develop a price using a target price

Assignment Help Marketing Research
Reference no: EM131282655

Markefing

Your business will rent a space inside the office to imprint shirts with photos by a famous arfiste who has agreed to design these shirt picture. Your intended customers are kids and young adults. Your company is scheduled to open shop on January 1, 2017.

Cost informafion:

1 The office charges you $2,750 rent per month, which includes ufilifies, cleaning, and maintenance.

2 You will order white, co5on T-shirts from a T-shirt wholesaler. Each T-shirt costs $2.00 to purchase (cost includes taxes, shipping, and handling).

3 You agreed to pay the arfist a $3,000 annual contract fee for twelve T-shirt designs. This same term is renewable for the next 3 years. Each T-shirt picture will only be used for one year. Therefore, in the second year, 12 new pictures will be designed for another $3,000 annual contract fee.

4 Equipment that will be required to be acquired at the start of business includes a computer, printer, and direct to garment printer. Total cost will be $25,000. The equipment is expected to last 5 years without salvage value. Straight-line method of depreciafion should be used.

5 Producfion cost per shirt is $5.20 (ink, etc.)

6 Bags for shirts cost $0.10 each.

7 Students are hired as part-fime workers. On average it takes one labor hour to print 10 shirts. Each worker is paid $10 per hour.

8 Sales personnel are required 80 hours per week and are paid $10 per hour.

9 Business insurance is purchased at a cost of $2,000 per year.

10 Adverfising costs are expected to be $12,000 per year.

Requirements:

1 Name your company

2 What and how much are the variable costs? Present each item in cost per T-shirt basis.

3 What and how much are the ?xed costs? Present each item in total cost per year.

4 Write out the annual cost formula in Y = a + bX format.

5 Calculate the total amount of cash that will be needed at the start of the business in order to buy all necessary equipment and machines, purchase sufficient materials and supplies for 1,000 shirts, and cover the ?rst three months of ?xed expenses. This amount will be your inifial investment in the business. Note that the equipment will be paid in full on the ?rst day of business as well as the ?rst annual payment to the arfist. Other expenses will be paid on a monthly basis  .

6 Develop a price using a target price (what are similar T-shirts selling for)

7 Develop a price using cost-based pricing and what you would like to see as a return on your business (i.e. 10%, 15%, 25%)

8 Calculate contribufion margin per T-shirt and contribufion margin rafio based on the price you decided upon (either the price from item 6 or 7 above)

9 Based on the price you decided upon, calculate how many T-shirts need to be sold in order to break-even. Calculate how much sales in dollars are needed to break-even .

10 Prepare a cost/volume/pro?t chart .

11 Based on the esfimated sales level of 12,000 T-shirts for the ?rst year, prepare the company's forecasted funcfional income statement for the year ended on 12/31/2017 .

12 If sales could increase by 10% (to 13,200 T-shirts), by how much in dollars would net operafing income increase? By what percentage would net operafing income increase?

13 Prepare a contribufion format income statement assuming a sales increase of 10%. Compare your new net operafing income with your answer in 11  .

14 Calculate how many T-shirts need to be sold in order to make a $25,000 target pro?t for the year.

15 Based on the assumpfion that the number of shirts calculated in item 14 are made and sold during the ?rst year of business, calculate the margin of safety and the operafing leverage for the business. What do these ?gures tell you about how risky the business is? 

16 Prepare a cash budget for the company's ?rst year of operafions based on the sales calculated in item 14. Assume all sales are cash sales and that all costs and expenses are paid in cash. The inifial cash balance is the amount calculated in #5. You decide to maintain a minimum cash balance of $10,000 at December 31, 2017

17 Calculate the ?rst year's esfimated return on equity based on the sales calculated in item 14 (note that beginning equity will equal the inifial investment in the business calculated in #5).

18 Aher reviewing the budgeted income statement and the esfimated return on equity for the ?rst year of operafions, consider business strategies that will help to improve pro?tability. Describe your strategies clearly and jusfify why you believe the strategies will work. Provide the variable cost per T-shirt, total ?xed cost, selling price per T-shirt, and contribufion margin per T-shirt under your new strategies. Provide the new cost formula. What is the new break even?

19 Aher your thorough analyses of costs, sales, and pro?tability of your T-shirt business throughout this project, what is your overall impression of the future potenfial of the business? Provide a short assessment.

Reference no: EM131282655

Questions Cloud

Look at the scenario growth rates : Look at the scenario Growth Rates. According to the rule of 70, how large will China's real GDP per capita be in 20 years? PLEASE SHOW ALL WORK.
Derive the formulas for the optimum powers : Derive the formulas for the optimum powers P1, P2, and P3, allocated to the three subchannels of frequency bands (0, W1), (W1, W2), and (W2, W).
Ignoring issues of scale : a. Ignoring issues of scale, which program is most cost-effective? b. Assuming that the public health department wishes to vaccinate at least 5,000 children, which program is most cost-effective? c. If the health department believes that each vaccin..
What is the maximum allowable ac emitter current : The emitter resistor in Fig. 8-33 is doubled. If we want small-signal operation in Fig. 8-33, what is the maximum allowable ac emitter current?
Develop a price using a target price : Develop a price using a target price and develop a price using cost-based pricing and what you would like to see as a return on your business
Dividend yield of company stock : what is the dividend yield of this company's stock? Give your answer as a percentage and round to the nearest two decimal places.
Compute the eye pattern for the noiseless pam system : Compute the eye pattern for this noiseless PAM system.- Discuss how varying the constant a affects the shape of the eye pattern for the 4-ary PAM system.
What size should the bypass capacitor be : In Fig. 8-33, the Thevenin resistance seen by the bypass capacitor is 30 ?. If the emitter is supposed to be ac ground over a frequency range of 20 Hz to 20 kHz, what size should the bypass capacitor be?
Plot the ber charts for the schemes described : Using the formulas derived in Problem, plot the BER charts for the schemes described therein.- Derive the BER formulas listed in the right-hand side of Table.

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Reflect the practical side of marketing strategy

SOE11440 Marketing within the Global Economy - This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company..

  Develop a marketing plan for a product or service

Develop a marketing plan for a product or service of your choice from your own organization or any other local (Vietnamese) organization that you are familiar with.

  Discuss the concept behind their pricing strategy

Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. Do you agree or disagree with the LLC concept? Why or why not?

  What are the 5 elements that stroke

What are the 5 elements that stroke you the most in Indian consumer culture,   What are the 5  retail specificities (any type of format) that grabbed your attention in India, 3. How is luxury (and also the idea of sacredness) expressed in Indian r..

  Identify favourite social media platforms

MKTG302 - Digital Marketing - Identify favourite social media platforms for each of the market segments and analyse how each of these segments access digital communication platforms

  What is difference between market value and investment value

What is the difference between market value and investment value? Explain your answer. What does IRR measure?  What is the decision rule? What does NPV measure?  What is the decision rule?

  Which stage of the retail life cycle is characterized by

which stage of the retail life cycle is characterized by the entrance of many new competitors and tremendous growth in

  When is vertical product differentiation present in industry

What makes firms locate close to each other in the product space? When is vertical product differentiation present in an industry? Discuss demand and cost characteristics.

  Creating the necessary scale measurement for collecting data

In your judgment, what level of scale design would be the most appropriate in creating the necessary scale measurement for collecting primary data on each construct

  Athletes name who received criticism in professional manner

When we calm emotional people, why don't we simply show them who is boss? - What athletes can you name who received criticism in a professional manner?

  What does the formal job analysis process consist of

Based on your research, what specific selection method might you use for selecting the best candidate for the job, and why? What are two advantages and two disadvantages of this method?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd