Reference no: EM131358523
Purpose of Assignment
This assignment is designed to help teams understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the group marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps
Develop a presentation on the branding strategy and marketing communication plan. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
|
Compare the terms mental health and mental illness
: In 500 words compare and contrast the terms mental health and mental illness. You must use a minimum of 4 current references in your response
|
|
Type of hedge could be used to deal with this cost change
: Your financial firm needs to borrow $200 million by selling time deposits with 270 day maturities. If interest rates on comparable deposits are currently at 2.5%, what is the cost of issuing these deposits? Suppose interest rates decline to 2%. What ..
|
|
Hedge strategy might the bank utilize to manage this risk
: Key Wesr bank has been making a high volume (150m) of 30 year fixed rate mortgage loans at 4%. The bank is worried about rising rates and the impact on the net incoe and net worth of the bank. If rates rise 100 basis points how much interest income w..
|
|
Effectiveness of the perceived listening
: Re-watch your movie then select a 10 minute scene and evaluate the listening techniques of the main characters. Point out the good listening techniques from the book, and assess the effectiveness of the perceived listening. Describe the following:
|
|
Develop a presentation on the branding strategy
: This assignment is designed to help teams understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the group marketing plan and students should review the Learning Team ..
|
|
Compute the present value of this annuity one year from now
: The term structure is defined by st 0.05 0,005t, for t 1,2,3 A three- year annuity-immediate will be issued one year from now with annual payments of 1000. Using the appropriate forward rates, compute the present value of this annuity one year from n..
|
|
Compute the strains and the stresses
: Compute the strains εx, εy, γxy at the interface between laminae,- the stresses σx, σy, τxy on all laminae, right next to the interface.
|
|
Begin paying dividends-beginning with dividend
: Computech Corporation is expanding rapidly and currently needs to retain all of its earnings; hence, it does not pay dividends. However, investors expect Computech to begin paying dividends, beginning with a dividend of $0.75 coming 3 years from toda..
|
|
Create a short presentation describing elements
: LEVEL ONE: Pick a movie and watch it, then using PowerPoint create a short presentation describing elements which you learned from this week's lesson:
|