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CASE STUDY: Building the Subway world franchise using emergent and prescriptive processes
Question 1: What precisely makes the development of Subway's strat- egy both prescriptive and emergent?
Question 2: More generally, is it possible for a company to start with an emergent strategy and then develop a prescriptive strategy? Can a company continue with emergent strategies beyond its early years? Should a company continue with such emergent strategies as it continues to grow?
Attachment:- Subway Case Study.rar
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