Reference no: EM133255121
Your service & product is: Bike tours in the city of Philadelphia. Design a Powerpoint presentation by answering the following instructions. Include a reference on the last slide.
Task: I need help with Powerpoint, please answer the follwing tasks and questions to design a powerpoint presentation for investors.
Instructions:
To demonstrate your marketer expertise through persuasive, informative and creative promotion of the marketing plan for the product/service business you have developed. You are to convince your prospective investors whose buy-in you seek to move forward with the plan. This is the purpose of your presentation.
Presentation Requirements:
You will now develop a PowerPoint presentation for your product/service offering marketing plan elements. The PowerPoint slides will form the basis of a 15-minute presentation. As you are presenting to potential investors in your business you should make the slide deck both informative and persuasive.
You are expected to provide voice/speaker notes for each of the slides. The notes and the slides together are the written component of the project. The voice narration is the presentation component. Your slides should include each step of the project completed throughout, Specifically, the following list of elements:
- An introduction of the business and its founder. State the purpose of the presentation (investment) with brief agenda (what you will cover).
- An overview of your product or service. What is it? Visuals?
- Include your Business Mission and key SMART objectives, and the brand promise.
- Details of how you intend to gain competitive advantage* for your product or service.
- A description of the segmentation, target market strategy* for your product/service to the consumer market and the business market.
- Positioning (using the bases from the lesson) for your primary market with a perceptual map
- Description of the Marketing Environment (CREST factors summary) which your business will face.
- Details of the Product Decisions made for your product or service.
- Details of the Pricing Decisions made for your product or service.
- Details of the Promotion Decisions made for your product or service.
- Details of the Distribution (place you can be found) Decisions made for your product or service.
- Conclusion with summary and a call to action from your audience i.e. why you think they should invest in your product/service
At least one PowerPoint slide for each of the 12 above elements. However, to be persuasive, engaging and command audience attention, you may find that more slides will make a more professional presentation.
The slide content will be more than headings, if B2C Segmentation is the element described it should include the bases you will be using on the slide as well as in your voice narration. Another example, The Mission Statement, should be fully captured on the slide itself. Be careful, don't overcrowd the slides with text.
The Voice narration in Comprehensive Project phase 4 is a critical component of the presentation. You will use the voice narration feature provided in PowerPoint. If you wish to include a video embedded within the slides of you delivering the presentation , that would be welcomed.
Speaker/voice notes are the written component of the presentation. Using the material from CPs 1-3, develop in writing - full sentences, essay format not bullets - the script you intend to use in the voice narration. You may use the speaker notes area within PowerPoint or submit a word document separately but with your slides.
References must be included either in the speaker notes or in the slide deck itself. Don't forget! Visuals you use need to be cited as well.
Note: you are responsible for ensuring that your presentation can be universally read and heard by your investors