5 Conclusion (10 marks) Completely insufficient: The conclusions of this piece of work are completely insufficient Insufficient: The conclusions of this piece of work are insufficient Adequate The conclusions of this piece of work are adequate Good The conclusions of this piece of work are good Very good The conclusions of this piece of work are very good Excellent The conclusions of this piece of work are excellent Outstanding The conclusions of this piece of work are outstanding Exemplary The conclusions of this piece of work are exemplary

Very good: Analysis of the company’s strategic capabilities is Very good Excellent: Analysis of the company’s strategic capabilities isexcellent Outstanding: Analysis of the company’s strategic capabilities is outstanding Exemplary: Analysis of the company’s strategic capabilities is exemplary Very good Evaluation of possible future strategies for the company is very good Excellent Evaluation of possible future strategies for the company is excellent Outstanding Evaluation of possible future strategies for the company is outstanding Exemplary Evaluation of possible future strategies for the company is exemplary

3 Analysis of the company’s strategic capabilities (20 marks) Completely insufficient: Analysis of the company’s strategic capabilities is completely insufficient Insufficient/ limited: Analysis of the company’s strategic capabilities is insufficient Adequate/ basic: Analysis of the company’s strategic capabilities is adequate Good: Analysis of the company’s strategic capabilities isgood. 4 Evaluation of possible future strategies for the company (20 marks) Completely insufficient: Evaluation of possible future strategies for the company is completely Insufficent Insufficient: Evaluation of possible future strategies for the company is Insufficent Adequate Evaluation of possible future strategies for the company is adequate Good Evaluation of possible future strategies for the company is good

80-89% Outstanding 90-100% Exemplary Outstanding: Exemplary: Outstanding: Analysis of the nature of the company’s environment: external conditions is outstanding The influences affecting the SME have been interrogated.to an outstanding standard Exemplary: Analysis of the nature of the company’s environment: external conditions is exemplary The influences affecting the SME have been interrogated.to an exemplary standard

50-59% Pass Good 60-69% Pass Very Good 70-79% Excellent Good: Very good: Excellent: Good: Analysis of the nature of the company’s environment: external conditions is good The influences affecting the SME have been interrogated.to a good standard Very good: Analysis of the nature of the company’s environment: external conditions is very good The influences affecting the SME have been interrogated.to a very good standard Excellent: Analysis of the nature of the company’s environment: external conditions is excellent The influences affecting the SME have been interrogated.to an excellent standard

Trait Less than 30% Clear Fail 30-39% Fail 40-49% Pass Adequate 1 Introduction (20 marks) Completely insufficient: Insufficient/ limited: Adequate/ basic: 2 Analysis of the nature of the company’s environment: external conditions and influences affecting the industry (30 marks) AOL 2 Data Collection point Completely insufficient: Analysis of the nature of the company’s environment: external conditions are completely insufficient. The influences affecting the SME have not been rigorously interrogated. Insufficient/ limited: Analysis of the nature of the company’s environment: external conditions are insufficient. The influences affecting the SME have not been sufficiently rigorously interrogated. Adequate/ basic: Analysis of the nature of the company’s environment: external conditions is adequate The influences affecting the SME have been adequately interrogated.

Your assignment will be marked and feedback offered 20 working days from the hand in date (excludes institutional closure). You must also keep a copy of your assignment for your own records in case a second copy is required. The assignment submitted will not be returned to you, so again keep a copy for your own use. It is your responsibility as the student to ensure that you are submitting your final and complete assignment to be marked. Only send your assignment to the above email address to avoid confusion.

If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct. If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63. Students are advised that they may be asked to submit an electronic version of their assignment and so should retain an electronic version of the assignment. Time limits and penalties for presentations when they are part of an assignment The time allocated for the presentation must be adhered to. At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit. This can cause disruption and therefore students are advised to rehearse their presentations and also keep strict control of the presentation when it is being delivered.

• Please read in conjunction with the handout “Guidance Instructions on BECM Strategy Assessment”. Your answers should consider appropriate and relevant theories, models and concepts which demonstrate wider reading and which are appropriately cited and referenced using the APA referencing system. Word limits and penalties for assignments If the assignment is within +10% of the stated word limit no penalty will apply. The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include: • Title and Contents page • Reference list • Appendices • Appropriate tables, figures and illustrations • Glossary • Bibliography • Quotes from interviews and focus groups. Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.