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Question: What process has Bombas used to develop a positioning statement for their chosen market? Describe at least two ways and explain why you believe these are correct
Who should be LG's initial target market: explain the target consumers' demographics and psychographics?
Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and strategies
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SWOT is an evaluation tool usually used as part of strategic analysis and planning. It is particularly useful because it allows us to compare our organization's resources and capabilities, or the lack thereof, to both our internal and external env..
Marketing Plan: Integrated Marketing Communications (IMC) Guidelines and Rubric, This is the culmination of the Marketing Plan. Detail the advertising and promotional activities that will be used to promote the product or service
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What are some ways markets can be segmented? How do firms decide which market segments to target? Provide a brand-specific example.
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
What does it mean by the value chain? Why is this an important concept in CRM?
Explanation of why the issues illustrated in the article are important and Discussion of implications of these issues from a marketing perspective.
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