User Account

All Pages

Develop a positioning statement and motto for a brand

Assignment Help Marketing Management
Reference no: EM133407224 , Length: word count:900

Assignment - Positioning Statement and Motto

Outcome 1: Develop a positioning statement and motto for a brand.

In this assignment, you will create an original positioning statement and motto for a selected brand.

Note: For this assignment, you must do your own assessment of the business. Do not go to the business website and copy their analysis. You can look at their items for ideas, but you need to do your own assessment based on what you personally see them doing now and what you think they need to do.

Instructions
To complete this assignment:

Download the Week 4 Assignment: Positioning Statement and Motto Template to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment.
Select one of the following brands:
Aston Martin.
Vision: To be the world's most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Jenny Craig.
Vision: Jenny Craig is passionate about improving others' lives and making weight loss easier with great-tasting food, unparalleled support, and the latest science-backed strategies.
Mission: Help their clients learn how to lose weight and keep it off, so they can live life to the Max!
Evenflo Baby.
Mission: Have families trust their brand products more than ever for leading-edge safety, smart innovation, everyday convenience, and lasting comfort.
Vision: We look forward to serving and delighting new generations of babies, kids, parents, and caregivers.
Fanatics Sports Gear.
Mission: Amplify pride and create connections for all fans by changing the way fans purchase their favorite team apparel, jerseys, headwear, and hard goods through an innovative, tech-infused approach to making and quickly distributing fan gear in today's 24/7 mobile-first economy.
Use the information listed, as well as your own research and original analysis, to assess the brand.
At the end of the template, you will present a new or better positioning statement and motto for the selected brand.
Submit the completed template by clicking the title to this assignment.

Formatting Requirements
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Assignment: Positioning Statement and Motto

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Aston Martin, Jenny Craig, Evenflo Baby or Fanatics) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected.

Name:
Professor's Name:
Course Title:
Date:
Company/Brand Selected (Aston Martin, Jenny Craig, Evenflo Baby orFanatics Sports Gear):

1. Target Customers/Users

Who are the current customers/users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. (NOTE: DO NOT say "ANY, ALL, EVERYONE" you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times):[Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on (optional): [Insert response]
How does the company currently reach its customers/users? Look at the methods and media the company iscurrently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?

What would grab the customers/users' attention?Why do you think this will capture their attention?

2. Competitive Analysis
Who are the main competitors? Label the top three competitors and discuss in at least two substantive sentences per competitor examining how each competitor is different from your business.

What product category does the brand fit into?Why have you placed this brand into the product category that you did?3. USP (Unique Selling Proposition) Creation
What are the brand's uniqueness's? (Example: What attributes and benefits does the brand have that makes it stand out with the customers.)

What are the competitive advantages of the brand? (Example: What makes the brand stand out above its leading competitors? Why do you consider this a competitive advantage?)

Create a new Unique Selling Proposition based upon your analysis above

Discuss why have you created this particular USP

Positioning Statement & Motto
Develop a new positioning statement and discuss why you created it at least two substantive sentences. Create a new motto for the brand you selected and discuss why you created it least two substantive sentences.

Newly Created Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation (Why have you created this):

Newly Created Motto:
Defense/ Justification of Motto Creation (Why have you created this)

Reference no: EM133407224

Questions Cloud

List options for the provision of workforce services : List options for the provision of workforce services and explain the benefits and drawbacks of each option? Explain how to monitor and review the workforce plan
Propose a solution for an organizational culture issue : Propose a solution for an organizational culture issue - need to stay on top of events that may facilitate or hinder productivity
Evaluate organisational performance development program : As you have understood the context of organisational performance development in this project, discuss the steps and procedures you will use to establish
What is organisational performance development program : you working as project manager in a construction company. Your company has given you the opportunity to lead one project in regional area.
Develop a positioning statement and motto for a brand : Develop a new ORIGINAL positioning statement and motto for the brand you selected - What methods and media should the company use
What criteria do college students use to identify : What criteria do college students use to identify prospective employers for whom they would like to work? What criteria do they use to ultimately prioritize
Define media literacy and why it is an important skill : Define media literacy and why it is an important skill to hold today. Discuss the impact of media on your personal, professional, and social life.
Describe three methods that this organization can implement : Describe three methods that this organization can implement to improve the level of stress The train, operated by Norfolk Southern, had been carrying chemicals
Examine the dshea act of 1994 in the united states : examine the DSHEA Act of 1994 in the United States. In this scenario, a bill has been proposed in the US Senate to revise DSHEA and change the current

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd