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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Develop a positioning statement
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
Pursuing a Job
Describe strategic alliances and why they are important in marketing, Define the concept of a stakeholder as it relates to marketing
to define market segments a company goes through a process of discovery that begins with research. discuss the steps
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identify and discuss the seven ethical guidelines that supervisors should follow. provide examples of each guideline
Role of research in product development and management
Include the following key components from your New Product Launch Marketing Plan: Evaluation and control metrics and methodology to measure performance
what is brand equity and customer equity? discuss the advantages and disadvantages of each. also discuss why the
1 counter the claim that public relations is a dying industry.2 what events or indications are there that challenges
andre has asked you to evaluate his business andrersquos hair styling. andre has five barbers working for him. andre is
Recommend a sales force strategy and compensation structure. Overview: A key aspect to meeting your business goals is the development of an effective sales force
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