Reference no: EM133726404

Question: Produce a presentation wherein you outline a basic media plan for a two-week digital marketing campaign.

For this week's deliverable, you will:

State your campaign's specific goals and objectives.

Include a diagram assessing your client's media mix using the PESO model.

Develop a plan to strategically use influencer marketing in your campaign. Include the technical aspects of this strategy, such as managing the logistics, as well as the sociological aspects, such as an overview of the connection between influencer marketing and consumer behavior.
Estimate a proposed spending percentage for each channel and provide an explanation disclosing your rationale for prioritizing specific channels.

Develop two items of creative content designed to connect with your targeted audiences detailing the unique design specifications applied for each channel and audience (e.g., dimensions, message length, calls-to-action [CTAs]). These will amount to social media posts containing a high-resolution image with an overlaid message. You may create the social media posts, take a screenshot of the post without publishing it, and add the screenshot as a JPEG (.jpeg) to your slide(s). Or, you may use a platform to create a social media post, such as PublerLinks to an external site. or SendibleLinks to an external site..Formatting

Style: Your presentation should be highly visual and thoughtfully integrate text and different types of media (i.e., images, graphics, art, video, etc.) to convey the entirety of the information. Do not copy and paste text from a Word document into the presentation.
Structure: Your presentation should follow the same organization provided in the instructions. The section headings should match the information sought in each of the bullets listed in the instructions. Each section should begin on a new slide. An intro, outro, and reference slide must also be included.