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Develop a plan to overcome the company crisis

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Reference no: EM133138978

Term Instructional Assignment (TMA) case study

Question 1: You have the following case study, read it well and answer the questions that follow. (70 degrees)

Engineer Sultan works as Director of Production Department at the Arab Company for Sanitary Supplies, headquartered in Riyadh. His scientific specialization is in industrial management. He began to think about developing production mechanisms and methods in the company to develop products, for fear of losing the company's market share, especially after the entry of many competitors to the market. He presented a plan to develop production tools, and develop the skills of workers through a specific training plan that would save 30% of the production cost, and produce health supplies that meet the needs of the market, especially in light of the Corona pandemic (COVID-19), but he was surprised by the refusal of the Director General, Mr. "Abdul Rahman." ", to the plan before implementing it and asked him not to waste time and money on plans that may not succeed, and to think about renewal and development because the methods and methods in which they work bring them a good percentage of profits.

Mr. Sultan tried to convince the general manager, especially in light of competition and market requirements, but he did not succeed in that, and after several months the company began to lose part of its market share, and profits took a sharp decline that threatened the company's survival in the market, forcing the general manager, Mr. "Abdul Rahman" To resign, as Eng. Sultan was appointed as the general manager of the company in order to work on restructuring the company to face the crisis that the company is experiencing.

An evaluation of the situation is required, guided by the following questions:

Q1/1: What are the reasons that prompted the general manager to reject the plan of Eng. Sultan?

Q1/2: Develop a plan to overcome the company's crisis and develop it.

Second question: (30 marks)

Marketing involves multiple activities or functions, between/between property related marketing functions?

Reference no: EM133138978

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