Develop a plan to come up with more value

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Reference no: EM133617698

Question: Volkswagen has always been able to charge more for its cars because of quality, innovation, styling, and an implied lifetime guarantee. In recent years, however, the preferences of consumers have changed dramatically to include hybrid and electric vehicles. As a result Volkswagen has had to develop a plan to come up with more value for the dollar spent if customer loyalty is to be retained.

Reference no: EM133617698

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