Solution-Develop a plan for measuring the marketing program

Develop a plan for measuring the marketing program

Assignment Help Marketing Management

Reference no: EM132148459

Question: Final Marketing Plan

Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational details.

Develop a plan for measuring the marketing program after it has been in the market.

Overview and POP/POD Analysis; and your Target Markets, SWOT, and Current Marketing Mix. Revise as necessary, and compile all your work into a cohesive plan.

Format your final marketing plan. The final document should be 15-25 pages long and adhere to the following requirements:

• Include a cover page, table of contents, section headings, executive summary, and APA-formatted reference list.

• The double-spaced written portion of your document must have a minimum of 3,000 words. It may be formatted in short paragraphs and bulleted lists, and it should be supplemented with extensive use of graphics and images.

Note from the instructor: I strongly discourage using one long paragraph after another throughout your paper. Heavy use of the following is highly recommended, lack of which will affect your grade.

- Shorter paragraphs

- Headings

- Subheadings

- Numbering/bullets

- Listing

- Bolding

- Underlining

Reference no: EM132148459

Questions Cloud

Calculate the cost of goods manufactured by weaver : The Weaver Manufacturing Company incurred direct labor costs of $205,000, Calculate the Cost of Goods Manufactured by Weaver Manufacturing Company

What is the difference is between a leader of change : What is the difference is between a leader of change and a change champion? In what ways are the differences meaningful?

What kind of society would probably encourage leaders : What kind of society would probably encourage leaders to be autocratic? What kind of society would encourage them to be participative?

Calculate the cost of spare capacity : At the end of the week the total hours charged by the six bookkeepers to client jobs is 150. Calculate the cost of spare capacity

Develop a plan for measuring the marketing program : Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational.

Discuss the link between strategy and performance : Select an industry and discuss 2 rival firms in that industry and how they illustrate the difference between strategy and performance

Identify porter five forces : Using the automobile industry,and identify Porter's five forces and describe how each applies to the industry.

Illustrate porter statement : Michael Porter says that" the essence of strategy is choosing what not to do." Using a company of your choice, illustrate Porter's statement.

Prepare general journal entry to distribute the payroll cost : A summary of labor costs and associated deductions for the month of July follows: Prepare general journal entry to distribute the Payroll Cost

User Account

All Pages

Develop a plan for measuring the marketing program

Reference no: EM132148459

Reference no: EM132148459

Questions Cloud

Reviews

Write a Review

Marketing Management Questions & Answers

1. describe the inputs of the consumer decision making model

Mapping the process of innovation

Current logistics information systems

Are you for or against market sharing companies-economies

Discuss market selection and your final destination country

Determine the target customer and market

Effective marketing decisions

How firm objectives may affect its search for opportunities

Explain how might the internet and the associated www

How a company may consider each influence

My product category is carbonated soft drinks

What positioning strategy nokia use to gain an advantage

Assured A++ Grade

Academics

Major Subjects

Majors

Get In Touch

TERMS & POLICIES

HELP & SUPPORT