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Develop a plan for addressing issues

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Reference no: EM132077796 , Length: word count:2500

Global Marketing: Issues, Challenges & New Ideas

Nature and Purpose of the Assessment

Formal Coursework This elective covers strategic marketing-related issues of global scope and importance. The purpose of the course is give executives knowledge of and appreciation for a variety of issues facing modern marketing that are relevant to senior executives within and outside of marketing, including the C-suite. Note that this is not about "international marketing" per se, but rather an opportunity to cover a range of globally relevant marketing topics that go beyond what is covered in the core marketing course. Topics covered will include:

* Brand strategy and valuation
* Marketing effectiveness
* Consumer psychology
* Retailing

Assessment will be a report of a maximum of 2500 words (word counts normally cover the main body of text, including tables, figures, and diagrams, and excluding appendices, footnotes, and references) that takes one of the course topics and uses that to:

(1) Critically evaluate one's own organization (or another organization of one's choosing),
(2) Identify the key areas/issues for strategic improvement, and
(3) Develop a plan for addressing those issues.

Suggest: Use Mars China as an example. (Noted that Mars and Wrigley has merged to become 1 company).

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In the current study, it has been found that evolving sustainable brand strategy can help a company in establishing strong brand image. The study mentioned that brand image can get measured regarding the profit of the product. Insufficient resources, innovation resistance, lack of planning can be major issues of brand evaluation implementation strategy. The study recommended that Mars China needs to discuss the limitation of the resources with their manager to resolve the issue.

Reference no: EM132077796

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Reviews

inf2077796

11/3/2018 2:18:42 AM

The assignment was done very well. I like that the work is done on time and it is prepared based on the instructions provided by my university. My professor marked it as competent. I will approach you sooner than later for my next couple of assignments.thank you so much for the assignment !!

len2077796

8/6/2018 5:54:00 AM

For this assignment, I will need a solid marketing & branding person to do the work. How much is it for 2500 words Use Mars China as an example. (Noted that Mars and Wrigley has merged to become 1 company

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