Reference no: EM132137318

Assessment - Strategic Position Plan

Purpose, description and topics covered Purpose:

The purpose of this assessment is to enable students to develop a plan for a specific organisation.

Description: This assessment requires you to:

1. Select an product or service of your choice

2. Create a Strategic Position Plan for the product high, medium, low, compete, retreat, hide, fight, etc.)

3. Argue why that specific strategy is the best option to sell the product.

Topics to be covered:
Background to the product
Rationale for the choice of the strategy
Strategic performance success factors you are looking for from the strategy
Literature review, summary and recommendations

Criteria to grade quality Five criteria will be used to assess the project:

1. Demonstrated links to appropriate readings

2. Scope of analysis and links to theory

3. Depth of analysis

4. Presentation of a convincing argument

5. Clear recommendations based on the analysis or argument