Develop a persuasive content for new website

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Assignment:

Imagine you are working as an Ad Executive in a Company. Your CEO has advised you to develop a persuasive content for new website which will be launched in few weeks' time. The new website will feature our products to a selective group of customers. As the market is becoming very competitive, the marketing content must be rich and very appealing to influence our target customers. Your CEO has also requested you to an audio podcast for wider coverage. So, you need to a Written Script for the audio. Now plan and develop the web content with your team of writers using the following guidelines:

  • Objectives, timelines, and budget
  • Assess and select writing techniques
  • Evaluate different design and copy options
  • Select appropriate options based on Time and Budget requirement
  • Develop persuasive content
  • Consult with relevant stakeholders
  • Collect the Feedback and Finalize
  • Seek approval from Senior Managers.

Reference no: EM133230503

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