Reference no: EM13728850
Write a detail a consumer's shopping experience and decision making. Use consumer products of your choice to illustrate your examples.
Define low involvement, medium involvement, and high involvement purchases.
Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching the consumer's desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide.
Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length.
From the information searches outlined in Figure 14-1, determine which of them is appropriate for each of the purchase categories.
Recommend at least three (3) alternative strategies to increase sales for products within that category that you had previously suggested. In your recommendations, include where the suggested products fall in the evoked, inert, and inept sets.
Develop a perceptual map for ten (10) high involvement products of your choosing using Microsoft Word or an equivalent, such as OpenOffice.
Determine which evaluation criteria you would use on the axes of the perceptual map for each of the purchase categories. Support your position.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
|
Rate of technological change-global market pressures
: Given the rate of technological change and global market pressures, there is considerable change and uncertainty in many organizations. Organizational value is determined more by knowledge (intellectual capital) rather than the traditional factor..
|
|
Approaches to building high-performing teams
: Question 1: Explain various approaches to building high-performing teams.
|
|
Escalation of commitment
: In the 1960s, Britain and France decided to jointly fund and build a supersonic transport that became known as the Concorde. Research the decision to build and fly the supersonic transport Concorde. Then, discuss how the sunk costs and an escalati..
|
|
Clarity of discussion and analysis
: Quality of communication, e.g. correct spelling, grammar and sentence structure, proper page numbers and correct referencing used - Codes to the specification to run on eclipse
|
|
Develop a perceptual map for ten high involvement products
: Develop a perceptual map for ten (10) high involvement products of your choosing using Microsoft Word or an equivalent, such as OpenOffice
|
|
Both berkley and oakley are large public corporations
: Question 1. 10 points) Both Berkley and Oakley are large public corporations with subsidiaries throughout the world. Berkley uses a centralized approach and makes most of the decisions for its subsidiaries. Oakley uses a decentralized approach..
|
|
Straightforward problem-solving format
: Which design is the most straightforward problem-solving format with the least possibility of bringing conflicts and issues to the surface that could erupt into an unproductive rehash of old grievances?
|
|
Assess the strengths and weaknesses company faced
: Assess the strengths, weaknesses, opportunities, threats, and industry trends (SWOTT) the company faced while its leaders were managing the crisis
|
|
What is the major problem and how did it develop
: The reasons for the merger were to achieve economies of scale and lower purchasing costs and to obtain greater managerial expertise in certain areas. Recently, however, St. Vincent's has been receiving pressure from the home office to reduce patie..
|