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Develop a perceptual map and what are findings

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Reference no: EM132954115

You are the COO for Jones Soda Company and are considering a new high end bottled water product. In preparation, you are doing marketing research to consider competition and are developing a strategy. You are developing a plan to decide what should you do and how should you approach this.

-Explain the marketing segmentation of customers for this possible product.

-What is the positioning in terms of the 4 P's of marketing?

-What role could or should social media play in the product?

-Develop a perceptual map and what are your findings?

Reference no: EM132954115

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