Reference no: EM133797098
Assignment: Research
Pricing strategy varies significantly across different market structures of perfect competition, monopolistic competition, oligopoly and monopoly which are complex. As discussed in detail in your textbook, the assessment of market structure is conducted on the basis of
• Intensity of competition, depending on the number of firms in the industry,
• Homogeneity of products, evaluated by the extent of substitutability of a firm product by the products of its rivals,
• Barriers to entry, estimated by the complexities and obstacles confronting potential firms from entering the industry,
• Information asymmetry, assessed by the degree of availability of knowledge of price to buyers.
Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real world example of pricing strategy for a specific company by identifying its market structure.
The paper is required to be about 10 double spaced pages.
Section I: Abstract
Section II: Detailed analysis of perfect competition market structure and its specific pricing strategies,
Section III: Detailed analysis of monopolistic competition market structure and its specific pricing strategies,
Section IV: Detailed analysis of oligopoly market structure and its specific pricing strategies,
Section V: Detailed analysis of monopoly market structure and its specific pricing strategies,
Section VI: Case study: choose a business and discuss its market structure and pricing strategies.
Section VII: Conclusions
Section VIII: References
Principles of Managerial Economics. (2012). Saylor Academy.